Sewmatic, a pattern and sewing app!

May 14, 2021

My project started with designing for a persona named Isaiah, who is a nine-year-old child living in Dubois Wyoming in 1975 who is interested in high fashion. One of the main challenges was figuring out how to design for a child who is from a place where not many people share the same interests as them, so I decided to create a sewing machine for them to create and show their ideas. This project expands upon the context of the initial assignment, creating a mobile app, a website, and advertisements.

Mobile App

My app is a pattern-making app that utilizes augmented reality to create patterns as well as providing basic sewing supplies.


My website provides additional information about the app and ways for users to contact customer support. The website was created using Adobe XD.

Billboard and Web Ads

Omnichannel Design

Process Work

Etiyene Eshett

Hometown: Gahanna
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