Hats from Scratch
Persona
To start this project, I randomly generated a persona of an 8 year-old boy in Madison, Wisconsin in the year 1991. He lived in a lower class family, valued locally owned businesses, and was an only child. Most importantly, he had an interest in hats. I was tasked to create a physical product that would cater to his love for hats, while also keeping all his other characteristics in mind.
Style board featuring late 80’s and early 90’s inspired colors, typography, and patterns along with photos of hat making tools and tool kits. 
Sketch of portable kit to hold hat-making tools.
Ideation
Knowing that my persona was in a lower class family, I figured he would not have much money to spend on hats, thus limiting the extent that he could indulge in his interest. To counteract this, I came up with the idea of a hat making tool kit that would be set to last someone a long while and come with a book that would discuss ways in which the reader could use second hand/found materials to create professional looking hats. Once I had a style board and a rough idea of the final product in mind, I was able to start designing.
Application
