The persona I got assigned was a 65-year-old Asian American male who lived in Las Vegas in 1945 and was interested in cocktails! I named him Sebastian. I was super excited to receive this persona since Las Vegas and cocktails go hand in hand. When I was assigned this, I automatically thought of incorporating some sort of casino aspect to this project.
I decided to create a suite of items that have to do with a casino that I named “The Golden Glass”. I wanted the casino to be known for its cocktails, and I decided to create a deck of cards containing cocktail recipes on them, a token for people who attend this casino, like Sebastian, to take home with them. I created cards, a box to go with the cards, and poker chips that also go with the casino.
I made a face card, an ace of spades and a classic card, all different cards while still maintaining consistency. Consistency was the thing I think I struggled with the most in the beginning, just because I wanted each card to look somewhat different without them looking too different. I decided for the face card to incorporate that low-opacity blue in the background to differentiate face cards from regular cards in the deck, and make the title bigger. I also strategically placed the cocktails in the cards, making a classic cocktail on the classic card (margarita), a somewhat interesting cocktail but more classic as well for the ace of spades (bloody mary) and one of the casino’s signature specialty cocktails for the face card (golden mojito).
I started out with a mood board to try to get a feel of what I wanted my cards / casino to feel like. I then decided I wanted to illustrate the cocktails and refined my style and created a solid brand for this deck of cards!