The Mayhew Lodge Branding Suite
The main charge of this project was to create a non screen based outcome that was strongly driven by a randomly generated persona. The persona I got was a 25 year old American Indian female from Sedona, Arizona who I named Dakota. Each persona also had a main interest and mine was cocktails. Other aspects of my persona that I wanted to hone in on was an interest in the environment and upper class. After diving into some research on the prohibition era, I decided to create a branding suite for a speakeasy in Sedona. The main items that I chose to design were identification cards, a menu, cocktail napkins, employee name tags, and disguised alcohol packaging.
Process Work
Research became a large part of my process because I was pretty unfamiliar with the era. This research gave me correct content to include on designs like the menus and the alcohol packaging which I had decided to disguise as medicinal packaging. I used my findings and my persona to drive my branding of the overall speakeasy. Below are a few images of my visual research and digital sketches.
Visual Research or medicinal packaging, menus, and identification cards 
Digital sketches for the branding and patterns 
Pattern designs and different logo variations
Completed Project Work
Alcohol Packaging disguised as Medicine 
Speakeasy Identification Cards 
Cocktail Menu 
Cocktail Napkins 
Employee Name Tag
