Thesis Project



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Featuring: The Cheese Class

cya campaign

May 8, 2020
Madison Rumschik

The Problem

Miami University students are struggling with their academic performance due to mental illness but are not utilizing Student Disability Services (SDS), the center for disability accommodations and resources.

“How might we better communicate to Miami University students in a mental health crisis that Student Disability Services are for them?”

Success Statement

MU students in a mental health crisis will identify Student Disability Services as a resource for accommodation and will positively identify with having a psychological disability (at their own discretion) due to an newfound anti-ableist outlook.

Target Audience

Miami University undergraduate and graduate students experiencing with mental illness; ages 18-24; all genders, races, sexes, and creeds



Topics of interest:

  • Miami’s current mental health resources (Student Counseling Services, student organizations, Student Disability Services, etc.)
  • Protocol for university students in a mental health crisis across the US
  • Statistics and surveys around mental health and psychological disability
  • Disability activism and anti-ableism efforts, on social media and in academic discourse

Extensive Survey

14 current Miami University students provided in-depth insights into their personal struggles with mental illness, their experience with Miami’s available mental health services, and sentiments towards disability and academic accommodations


  • MU students agree that mental illness can be disabling enough to negatively impact one’s academic performance
  • MU students with mental illnesses do not utilize SDS due to a negative identification with disability
  • MU students described disability with ableist vocabulary


I interviewed multiple people including MU students, with and without mental health issues, in addition to Stephanie Dawson, Director of Miami’s Student Disability Services. My questions revolved around the takeaways from my survey (above).


  • SDS overwhelmingly provides assistance to students with non-physical or invisible disabilities
  • There is no current disability pride initiative on campus
  • MU students, once presented with information on SDS services, expressed an interest in receiving academic accommodations

Design Process + Testing


  1. Change campus culture to be disability positive and remove current ableist climate
  2. Distribute information about disability, mental illness, ableism, and academic accommodations
  3. Connect to current services offered by MU, specifically Student Disability Services


I tested my concept, branding package, and final deliverables by asking MU students, both with and without mental illnesses, to describe what the campaign was for, how it made them feel, and what they would do when confronted with these messages and collateral.

Design Solution

“cya” is a disability empowerment campaign tailored to Miami’s SDS center that combats a pre-existing ableist campus culture while boosting a positive association between disability and mental illness.

confront your ableism ยท claim your accommodations


  • Booklet containing info on cya campaign, how to confront your ableism, SDS and accommodations, mental health as a psychological disability, and fun mini-posters!
  • Poster series
  • Stickers
  • Buttons
booklet ft. perforated mini-posters
mini-posters in booklet
poster series
poster series continued

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