I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.Maya Angelou

Research Inspires Innovation

Applying theory and research methods reveals areas where design can meet needs and innovate relevant products.

In our program, research theories, methods, and tools are applied in order to discover opportunities for innovation and what kinds of Experience Design outcomes may meet these needs.

People are Transdisciplinary

Designing to evoke emotions and outcomes isn't limited to one media, one approach, or one discipline. To do so would limit possibilities.

Experience Design is not limited to one design approach, but often activates aspects of many different design disciplines. XD students refine and develop skills in a range of design disciplines.

Processes and Tools for Experience

When designing experiences, different tools and processes must be used.

We teach and practice traditional and emerging tools and approaches for evaluating, exploring, and developing experience-focused design needs and outcomes.

Crafted to be Memorable

Every pixel, every point, every second is crafted because experiences and the people who have them matter.

Students in Experience Design create finely-crafted outcomes that include digital, physical, and time-based media.

What people seek is not the meaning of life but the experience of being alive.Joseph Campbell