People-Driven Design: Spring 2021

Design is for people, so designers must start with people as the focus of the design process. At the beginning of the project, each student received a randomized persona generated by the AoE4D Persona Generator. Students researched each of the persona’s aspects and had to determine their persona’s likes, the challenges they faced, and their needs. By the conclusion of the project, each designer created something for the people group their persona represented in an effort to positively impact their lives.